Friday, November 4, 2011
InStyle Magazine Launches A Fashionable Treasure Hunt!
Posted on 9:00 AM by follow me
Fashion and beauty bible, InStyle is launching an exciting new Fashion Hunt which will take place over 7 days from Monday 7th June. Readers across London have to find the location of our InStyler who will have a hamper of goodies to give out to the first people to find them.
Based in a different location over the course of seven working days the InStyler will have amazing designer fashion and beauty items at each spot. And each day will have a different theme!
Prizes’ range from beauty hampers, must-have designer handbags, cult label jeans, stunning jewellery and vouchers to spend in store. Readers simply have to find the location (and the goodies) by following InStyle's Twitter account and checking out instyle.co.uk. However they MUST also come along with a copy of the new July issue of InStyle.
Brands including Selfridges, my-wardrobe.com, Matthew Williamson, Givenchy, Missoni, DKNY and Erikson Beamon are all confirmed to take part. Altogether the prizes are in excess of £7,000.
Readers are asked to sign up on Twitter to get the location and bring along a copy of the July issue of InStyle with Gwen Stefani on the cover (which also has an exclusive Moschino shopper, free with every issue)
Eilidh MacAskill, Editor of InStyle says “Bringing together Instyle’s relationship with key fashion and beauty brands, our relationship with our many readers and a huge element of fun – this has to be one of Instyle’s best initiatives. I may be running around London myself, trying to find the goody bags.”
The July issue of InStyle is on sale now. Log on to www.instyle.co.uk for further details or http://twitter.com/instyle_co_uk
Photos of the winners with their goodies will also appear on instyle.co.uk
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